Why High-Quality Content is Important for Your Business

Written by Emma Natasha
January 13, 2022
Why High-Quality Content is Important for Your Business

Content is king, said Bill Gates in January 1996. Fast forward twenty-four years later, this statement has never been any truer. Interesting, high-quality content has become a must-have for businesses to build impactful online presence. Strategic content has the ability to draw audiences to your company’s website and social media, where active engagement can eventually turn into leads and drive sales. Content marketing is a huge business expected to be worth more than $600 billion by 2024, with content production ranking first among outsourced activities. 

If you are still unsure about what and how to produce a solid content marketing strategy, you have come to the right place. Today, we will share an insight on why content is important for your business. 

The Fundamentals of Content

Content marketing is a strategic marketing framework that aims to provide relevant, high-quality content to a specific audience. This is one of the most powerful digital marketing solutions being used by companies to create exposure, interact with their target audience, and achieve ROI. The primary purpose of content creation is to educate and offer value to potential customers, the final goal is to direct them to a specific call to action.

Content marketing is not a brand-new niche. It has emerged for some decades now, but given its long-term nature, many marketers tend to ignore it when it first came into the picture. It is true that you cannot make people buy your product or use your service right away through content. But when you successfully capture their attention through powerful content, people will purchase what you sell with no hesitation. More and more business leaders are revisiting the idea of content marketing now that the data speaks for itself. Content is viewed as a vital business asset by 80% of marketers and companies. Moreover, search engine optimization (SEO), which is closely related to content marketing, now delivers 1,000% more traffic than organic social media. 

So, why exactly is content important?

1. Establishes Trust among Customers

Trust is the foundation of every business today, an era where reliability is a make-or-break factor for success. Content marketing works by first building trust and then slowly directing the audience to the product or service. Brand provides content that helps answer the inquiries and issues of its target customer. It builds a tiny bit of the audience’s confidence by providing valuable and relevant information. Statistically speaking, content marketing converts 6 times more than any other digital marketing strategy. Customers, both potential and current ones, return to discover more and more information, and so a relationship is developed. This trust is what finally leads to a consumer purchasing from the brand.

Creating content allows your company to connect with its target audience. You can reach out to customers and answer their issues in a more genuine way. Ultimately, having your content appear in the right location and at the right time with the right audience can improve your brand’s online presence. Customers are more likely to develop a good relationship with a brand that has more consistent and quality content. For instance, people may find it easier to trust a dental service that provides useful articles about dental health and hygiene on their web, rather than the one that only displays pricing.

2. Better and More Leads

Businesses are aiming for more leads and content marketing comes to save the day. Better leads result in more conversions and, as a result, more revenues. This is one of the factors why content marketing eventually gained popularity. It develops more quality leads (called as inbound leads) from customers who have a strong desire to buy. When the audience visits your content, they are more inclined to make a successive purchase from you.

Content is an excellent approach to direct readers to a landing page. Typically, you develop content to deliver free, helpful information for visitors with a Call-to-action (CTA). The more satisfied a reader is with your content, the more probable it is that they will click your CTA and go to your landing page. CTA can be placed wherever in your content, such as at the bottom of an article or within an article, although one that is embedded directly in your content can create fresh leads.

3. SEO Continuously Evolves

SEO will increase the visibility of your company. Google is consistently on the lookout for ways to connect the right content with the appropriate users. This is performed through the use of keyword strings. Over the last few years, SEO changes have shifted to benefit the customer rather than the company. In other words, you will not rank at the top of the search results page if you do not provide good content.

The more relevant and consistent material you provide, the better your SEO results will be. For instance, your content should boost your company in being more visible online while also establishing credibility and loyalty with your target audience. Additionally, if you have a well-developed content strategy, such as the pillar/cluster model, your material should help you rank higher in search engines.

4. High Quality Content = Better ROI

The goal of content marketing is to create timeless content that people are continually craving for. Search engines regard valuable material as high-quality, which offers valuable and relevant information that can educate and soft-sell your business at times. The key to achieving high content ROI is to develop a content marketing plan that truly knows your target market, what they want to read, and where they want to receive this content. Google’s algorithm is increasingly classifying material based on three criteria: expertise, authority, and trust.

Ensuring that your content covers all of these criteria is a solid strategy to get rewarded by Google and boost your chances of providing your audience with content that will be widely recognized. When your content pieces begin to rank, your traffic increases and your brand’s visibility increases significantly over time.  Finally, conversions and sales follow traffic in the end.

5. Building Marketing Funnel

Today’s marketing funnel is also known as a sales funnel; it is a process of finding and qualifying a customer – driven marketing strategy, determining where they are in the purchasing process, establishing strategies to drive them closer to the sale, and quantifying them at each stage in order to produce sales forecasts. In today’s digital environment, the approach has shifted to content marketing and conversions, or visible, quantifiable online advances to the next stage in the purchaser’s online journey with your business. Content marketing is utilized to guide them down the funnel until they make a purchase. Many leads are required to make one sale in any given period of time, which is commonly divided into three stages: top, middle, and bottom of the funnel.

Top Funnel

Potential customers are recognizing an issue that needs to be solved and beginning their search for answers at this early stage. You must provide content to enlighten them and give information to assist them in determining which sort of solution is best for their situation.

Middle Funnel

The middle funnel is in the process of conducting research and analyzing the possibilities they have discovered to address their issue. During this step, high quality content informs leads on their numerous possibilities. You need to pay clear attention that your content can make potential customers focus their selections onto your business operations and get closer to making a final purchase decision.

Bottom Funnel

Leads are ready to convert at the bottom of the funnel, which means that customers are ready to decide which choice is the greatest fit for their issue. Some customers at this point just require a push, which might come in the form of a special offer, discount, or promotion. At this point, the sales associates are the most involved, thus the material must correspond to what they require to seal the deal.

In summary, potential clients at the top of the funnel require broad information that addresses the issues they need to resolve and help in their understanding of difficulties and possibilities. Leads in the middle of the funnel require more specific information to help them comprehend and assess their alternatives. Leads at the bottom of the funnel require content based on sales input to provide motivation and reward to choose your solution within the current timeframe.

Final words

Content marketing is no one-man show. It takes a synergized team to work things out. To make sure you get your content marketing right, that will also add values to your overall business operation, let us be of help. Contact us for further assistance and let’s thrive together with Marketingo!