What is Yoast SEO and How to Use It for Beginners

Written by Emma Natasha
May 19, 2022
What is Yoast SEO and How to Use It for Beginners

Every business can create a website for their brand, but not all businesses are visible enough to appear at the top of the page when people are searching about it online. This is why Search Engine Optimization (SEO) is not a matter to skip and Yoast SEO seems like a life-saver for this matter. Yoast SEO is a WordPress plugin that improves your website’s ranking in search engines like Google. It also provides you all the tools you need to improve your content’s SEO and general readability, making your website as search engine-friendly as possible. If you are still clueless on where to start your brand’s SEO journey, here is what you need to know about Yoast SEO and how to best use it.

What Can Yoast SEO Do?

Yoast SEO offers a series of tools and features to help you improve your SEO. Some of these features have an impact on the overall SEO of your site, while others support you in optimizing articles and pages for search engines. You may purchase premium Yoast SEO extensions for more functionality, although the free plugin includes the most crucial features. Yoast makes it simple to manage titles and meta descriptions, select your target keywords and monitor how frequently you use them, manage sitemaps, and much more.

Here are some of the most basic functions of Yoast SEO

Customizing Title and Meta Description

A title that might make an excellent email subject line for your subscribers is frequently a bad headline for SEO purposes. To make sure that you can keep the title you desire while making your page SEO friendly is to customize the title with Yoast SEO. This way, the title that appears in the search engine, which is usually short and reflects a typical search query, can be different from your actual title, which is typically longer and more thorough. 

You should also provide a custom meta description with your content: not only will this help you target the proper keywords, but it will also allow you to give a brief excerpt of what your article offers. Both of these features are available in the Yoast SEO box, which is located just below the standard post/page editor.

Focus Keyphrase 

The target keyword or key phrase is the most important search term for which you want a page or post to rank. People can discover you if they search for that term. When you use Yoast SEO in WordPress to select a focus key for a page, the plugin or app analyses the content and gives suggestions on how to enhance the content to enhance the likelihood of ranking better for that search query. The input area for your focus key is located on the right side of your editor in the Yoast SEO sidebar. To decide which keywords or keyphrases to optimize your blog articles for, you need to perform at least three things: find a focus keyword that people look for, look into the search volume and google your key phrase.

One good SEO approach is to constantly provide quality content to your website. Google recognizes your website as active when you publish fresh content and increase the volume of your content. Choosing the ideal target keyword or key phrase is not a linear process: You should try for a mix of terms that a search audience would use. Aim for a keyphrase that is widely inquired and will appeal to your target audience.


A breadcrumb is a short written route at the top of a page that indicates where the user is on the site. For example, the route to the Yoast SEO plugin page is Home > WordPress Plugins > Yoast SEO for WordPress. This breadcrumb trail tells you exactly where you are. Every step of the route, all the way back to the homepage, is interactive. Breadcrumbs can not only enable your visitors to browse your website, but they can also help Google and other search engines determine whether or not your website is linked to a given topic or phrase. Breadcrumbs can be enabled in the internal linking settings. Keep it short and basic so that both humans and machines can understand it.

Customizing Permalinks

Permalinks, short for permanent links, are the entire URLs that visitors and search engines see while browsing your website. It should include your domain name as well as a slug, which is the part of the URL that appears after the domain name. For example, take a look at this permalink: https://marketingo.asia/what-is-tiktok-ads-and-how-to-optimize-it/ . marketingo.asia is the domain name, while what-is-tiktok-ads-and-how-to-optimize-it is referred to as a slug. Yoast SEO lets you customize this, so your permalinks will not be too long (as it will not be SEO friendly) yet still give brief insight of what visitors are reading in your web page. You can improve the search engine friendliness of your URL structure, permalinks, and Head> section. Google considers your website’s URLs to be a ranking factor. The permalinks you use and the structure you choose are ultimately an SEO cue. Added to the fact that URLs are designed to communicate what the contents of a page are about, it is really important to ensure that your permalinks help rather than frustrate visitors. Choose your permalink structure thoughtfully.

Yoast SEO has a variety of tools that are all necessary for efficient seo optimization; it manages to outperform all other WordPress SEO plugins on the market as a full SEO solution. In terms of usability, Yoast SEO strives to make it as simple as possible for users to configure common features and plugins. However, since many advanced functions are extremely technical, they might look scary to many novice users. If you still want to leverage Yoast SEO, but are clueless how to do it, we are here to sort things out for you and your business! Do not hesitate to contact us and we will help!

Read Also: Looking Back to 2021: SEO Lessons to Learn