Top 3 Social Media Analytics Tools

Written by Emma Natasha
April 7, 2022
Top 3 Social Media Analytics Tools

How can you tell if your social media marketing strategy is working? The answer is clear; analytics. More than a medium to develop brand and conduct market research, businesses use social media strategically to attract new customers and increase revenue. Given the amount of effort being put into it, as much as 63% marketers expect to share social media ROI with their board of directors in justifying their campaign investment. The problem is, analyzing the ROI of social media still seems to be a pain point of many businesses despite its importance. 

Either you want to focus on a single channel or prefer a multi-channel approach, the right social media analytics can provide you with solid data and analytical insights you need to enhance your business’ marketing approach. Check out these three most-used social media analytics tools that will assist you in analyzing your business’ social media performance!

Google Analytics 

Google Analytics enables you to measure and comprehend your customers’ online behavior, user experience, trending content, device performance, and other aspects. It also provides you with vital information, data, and statistics to assist you in optimizing the performance of your website. What makes it even better, you will not be charged by Google for using this product. 

In Google Analytics, you may select from a variety of Google report templates or create your own customized report. You may choose the dimensions and metrics to display and how they should be displayed. Google Analytics and Google AdWords may be readily connected, resulting in two tools that work together to provide meaningful data for your AdWords campaigns. With Google Analytics, you can see which social media platforms are bringing the biggest traffic to your site. This will help you determine the best platform for advertising. Additionally, Google Analytics allows you to keep track of all the information that is seen and shared. Using this information, you may improve the most popular blogs so that they attract customers in a more effective way.

Once set up, Google Analytics is relatively intuitive to use. You can learn a lot just by exploring the site on your own. If you need more help, there are a number of tutorials and educational materials available to discover what you need in Google Analytics and even important features you might not realize you needed. 

Sprout Social

Sprout Social is a marketing management solution that helps small and developing enterprises, full-service and specialist agencies, and large companies in integrating and partnering with social media platforms. Sprout Social can serve as a one-stop tool for managing all aspects of your social media marketing, including content curation, posting, scheduling, reporting, and analytics. 

Sprout Social has a comprehensive reporting suit. This feature enables you to discover essential insights through analytics and data that can be tailored to your specific needs. You will get message-level analytics, custom URL tracking, and analysis. If you already have an internal system or a reporting dashboard, you can use Sprout Social’s API to gather logs and execute extended analytics. Report on Engagement and Sent Messages, Twitter Trends Analysis, Competitors on Facebook, Instagram Profiles Analysis are the reports included in the reporting suite.  In addition to the data collection capabilities included into Sprout Social, you may use data from Facebook, Twitter, Instagram, and LinkedIn. 

Smart Inbox, workflow tools, automation, organization tools, and powerful reporting and analytics capabilities let you understand what works and what does not. If you need to automate your social media duties and gain information into which areas are needed for improvement, Sprout Social is worth a look.


HubSpot is a software platform that offers various tools for running an inbound marketing campaign. It does so by combining a number of features and allowing marketing and sales teams to handle all of their activities in one location. Content creation, social media sharing, workflow automation, lead collection, customer relationship management, sales process mapping, and performance tracking are all part of this. Furthermore, HubSpot’s CMS allows users to develop, host, and optimize websites straight within the platform.

You can use HubSpot to analyze how each of your pages is performing and determine which traffic sources bring in the most website sessions, contacts, and customers over time. Filter the statistics by country or a specific URL structure, and then go down into each source to view the individual contacts and organizations it is creating, as well as compare critical metrics like sessions and conversion rates. You can also view full reports for all of your marketing assets, including your website and landing pages, emails, blog posts, social network accounts, calls-to-action, and more. Additionally, you can add any report to your dashboard to keep track of your most important data in one place and quickly share those insights.

HubSpot Analytics may appear difficult to follow at first, but once you begin using it, you will be impressed at how user-friendly it is and how quickly it helps your company’s growth and performance. HubSpot’s analytics tools are designed to increase traffic and leads via content marketing and inbound marketing. HubSpot is your best chance for increasing leads and conversions on your website.


The amount of information and functionality accessible to companies today via social media management platforms is mind-boggling, and these three suggestions are just a handful of many. However, if you think you have little time or courage to make the best out of social media, let us be of help. Contact us to discuss how your social media presence can be made better!