Digital Marketing 101: Maximizing Your Web Presence

Written by Emma Natasha
December 16, 2021
Digital Marketing 101 Maximizing Your Web Presence

There is a popular saying, “If it’s not on the Web, it doesn’t exist at all.” Since its invention in the 1990s, the Internet has dramatically changed the way we live. The internet contains almost the sum of all human knowledge, such that we naturally come to it whenever we search for something. If we want to know more about a particular topic, all we need to do is tap into the search engine and enter the term or keyword. The result? A list of websites. 

In today’s highly-digitized era, not having an online presence can make your business lose out on the massive potential market. When people are curious about certain products or services and look for more information about it on the internet, it will be a great advantage to have your brand appear on the first page of search engine results. If you run a business and want it to be well-recognized by potential customers, you need to start paying attention to your digital marketing strategy and building a web presence.

Why Web?

Digital marketing refers to any marketing activity that makes use of the internet. It allows you to reach a broader audience and target customers who are most likely to purchase your product or service. Marketing is all about interacting with your target visitors at the ideal time and context. The best time and place to do it? All the time on the internet. According to the most recent research, daily internet usage among adults has surged by 5% in the previous three years. The way people make their decision before purchasing something is greatly affected through the internet, which puts offline marketing in second place after digital one. 

Businesses use online platforms to engage with current and prospective customers, including search engines, social media, and websites. The fundamental factor in making your business searchable is to strengthen its online presence through the web. So, why do you need to optimize your web presence?

Accessible Everytime and Everywhere by Everyone

One of the primary benefits of having a website is that it is readily accessible to everyone, everywhere, at any time. Type in anything you want to know to a search engine like Google or Bing and websites are shown within split seconds. If you make it to the first page of the search engine result, people will be more attracted to visit your website and use your services or collect the information they need. By crafting a trusted and interactive website that represents your brand’s value, people who initially have no intention of purchasing your goods or service can possibly turn into a repeating customer!

Increases Credibility

Websites are fundamental for businesses to increase credibility and establish mutual trust with their customers. Nowadays, customers expect companies to have an official website or social media. This is an important first step towards establishing trust. Businesses that put their customers’ best interest in get to receive favorable feedback, which will lead to customer loyalty and a larger customer base.

How to Maximize Your Web Presence

Now is the tricky part, how to make sure the power of a website is in your hand?

First, You Optimize

The first step to creating an impactful web presence is to optimize the use of search engines directing towards your business. The answer lies on Search Engine Optimization (SEO). SEO is a process of a digital marketing strategy that focuses on optimizing a website to make it more visible and rank higher in search engine results pages, such as Google and Bing. The goal behind incorporating SEO is to increase quality traffic to your website naturally or organically, without paying ads.

Simply explained, SEO works as follows: Website A and Website B both sell the same product, cameras. But since Website A is not responsive, visitors on tablets or smartphones will have difficulty browsing and utilizing the site. Website B, on the other hand, is responsive, which means it provides a better user experience for tablet, smartphone, and desktop users. It is easy for search engines to identify which website is more user-friendly and hence ranks better in search results: website B.

The goal is to make your website as optimized as possible so that the search engine will prioritize showing your business website instead of other competitors that are less user-friendly. With thousands of websites created each day, SEO is no longer a nice-to-have; it becomes more and more of a must-have.

Why SEO is a Must-Have

SEO is essential to maximize the visibility of your website, resulting in more visitors that can be transformed into leads and sales. Since the majority of individuals today begin their purchase experience using search engines, SEO facilitates potential customers in discovering your brand more readily. High-quality SEO distinguishes your company from the competition and drives more qualified visitors to your website. Once you have landed the perfect momentum to launch your SEO, your online presence and exposure can linger for months or years. Therefore, it is never a waste to allocate the appropriate budget for SEO by hiring the best SEO service provider. (Pssst, we will tell you our little secret at the end of this article!)

Then, You Kickstart Your Marketing

Maximizing your web presence does not stop at SEO; you surely want your marketing strategy to be just as good as your SEO. The solution for this? Please welcome Search Engine Marketing (SEM)! Simply put, SEM is a digital marketing approach in which a company uses paid advertisements that display on search engine result pages. SEM’s main strength is that it allows businesses to put their advertising right in front of interested customers who already have buying intention.

SEM: The Key to Brand Awareness

SEM enhances other forms of advertising or marketing by engaging customers at the precise point at which they are looking for products and services. It makes the most of your advertising budget by exposing your brand to new customers. SEM helps make people aware of your brand. Brand awareness is an important factor of every business strategy. Using SEM to rank in relevant searches helps you establish your brand and bring on new customers as early and efficiently as possible. SEM offers an opportunity to achieve many of your business goals, such as brand recognition, new hires, strategic partners, investors, leads, or sales.

Now that you know how SEO and SEM are important to increase your web presence, there is only one thing left to do: choosing the right SEO and SEM service provider.

Good news: you are just on the right page!

Our Marketingo team is made up of certified SEO experts who specialize in search engine algorithms and ranking systems. We strive to provide you with the most effective organic and data-driven search marketing strategies for driving traffic to your business. 

Rest assured, since our team also consists of certified SEM experts with a distinct focus on search keywords and current trending searches for your SEM needs. We strive to provide you with a relevant and actionable advertising strategy that will yield the best results.

We have so much more to tell you about how we are excited to help your business thrive higher through its online presence, making it top-notch in all search engine results! 

Fuel your brand’s marketing with the most relevant strategy with us. Complete the form, tell us a bit about your business, and our team will contact you shortly. Let’s have a little talk and we can work on something together!