How to Optimize Your Digital Marketing through Articles in 2022
Blog is one of content marketing channels you can utilize to increase brand awareness. With more and more businesses getting exposure through their featured articles, you surely cannot afford being left behind by not taking this seriously. While setting up a blog is easy, maintaining it is another challenge. It is noteworthy that not all blog articles can attract visitors; you need to know the right strategy for content marketing through writing. If you are looking to boost your marketing results through blogging, SEO tool SEMRush has a very helpful insight on how to best optimize your writing in 2022. To help you get the points better, Marketingo sums it up for you.
SEMRush Content Marketing Report of 2022
The State of Content Marketing 2022 Report is provided by Semrush, an award-winning online platform of 50+ digital marketing tools for SEO, advertising, content marketing, social media, competitive research, and more. Among the key findings of the study is that 78% of high-scoring texts use a constant tone of voice. It also reveals that “Guide” articles receive 3x more organic traffic, while “How To” articles receive 1.5x more organic traffic.
SEMRush examined 8,435 articles on 969 websites in English that received the greatest traffic between October 2020 and October 2021 in ten sectors with the highest PPC advertising costs. This research takes into account traffic sources, backlink and organic keyword data, organic traffic, as well as typical trends connected to content kinds and interaction. Here are some key takeaways on how to best maximize content marketing through blogs.
- In all sectors, search is the most important source of traffic. The fact that distance learning and marketing and advertising are dominating in terms of organic traffic and keywords shows that it is worthwhile to learn from companies in these industries.
- Article titles including the word “list” perform well in numerous business sectors. “Question” and “How to” are also popular. This is something to think about no matter what industry you work for. However, keep in mind that some styles may perform exceptionally well in specific sectors.
- Considering the global trend that reveals how the usage of images influences ranking, it is important to choose visuals effectively. The number of images used in each article ranges between one to three.
Get the Most Out of Your Blog
So, how to make the best of your content writing? Here are some insights.
Maintain a Consistent Tone
SEMRush suggests that the first thing to prepare your business’ content writer team is to make sure your brand has a consistent tone in its articles. This will support you in maintaining consistency in your interactions. It will also help you in maintaining consistency throughout your web pages and content. The appropriate tone of voice for your brand should be established at the business level and carried into every piece of content you publish.
The diction you go with for your business’ blog articles should be based on your understanding of your customers and your brand’s storytelling. For example, well-established industries like banking, engineering, and manufacturing may incorporate formal language style, since there are many technical terms that are irreplaceable by slogans and idioms. On the contrary, new startups or businesses aiming for young-adult customers like fashion, furniture, and beauty products usually go with informal and casual language style.
Making use of SWA
SEMRush examined a year’s worth of data from the SEO Writing Assistant (SWA) tool, which analyzes if language is optimized for engagement and SEO (June 2020 to June 2021). In total, they examined 23,561 texts from Google’s top ten results. 5,000 of these texts received an A+ (SWA score 9-10). The highest-scoring material was defined as anything with a score of 8-10 in the tool. The lowest scoring material was defined as anything with a score less than a 6 in the tool. This is also referred to as “under-optimized” content. The higher the score, the more likely it is to appear in the top ten search results.
The complexity of your writing will differ depending on whether you are creating B2B or B2C material. This will also be influenced by your company’s demands and the level of competence of your target readers. In general, no matter how intriguing or significant your thoughts are, if your writing is difficult to read and follow, your readers will almost likely switch off, click away, or scroll someplace else. SWA recommends that you keep your paragraphs to less than 90 words.
The fact is that you want your readers to be able to scan your material and receive as much information as possible in as little time as possible. Sentences are excessively lengthy in 43% of low-scoring articles. Therefore, make an effort to modify the length of your sentences. Your writing will sound jagged if you use a lot of short sentences. At the same time, too many long phrases can make the content difficult to understand and sound long-winded and uninteresting. When necessary, use shorter terms instead of complicated ones.
Enhance Reader Experience
Articles on your company’s website are more than just words on a page; they should be engaging sources of information, full of highlights and insights. Your content writer should understand how to accentuate the brand’s message and make the written material more comprehensible. Adding photos and related links is one way to do this.
Use visuals to enhance your writing. But, they should complement rather than take the focus away from the content. To keep your branding consistent, use a constant style and size for your photos. Don’t forget to include alt tags for any images. These make clear to Google and other search engines that you care about accessibility and assist users who use screen readers in understanding what is on the page.
In addition, relevant keywords can be included in the descriptions. Identify topics that may be elaborated on or that need sources to back up what you’re expressing. Include internal and external references. When adding external links, look for reputable, up-to-date sites that do not compete for the same clients or keywords.
There is no easy way for generating valuable and unique blog content; it takes time, tools, and experience to amass thousands of views, backlinks, and shares. With meticulous effort, you can gradually increase your brand awareness through blog articles. And with a touch of marketing expertise by Marketingo’s team, you can speed up this process. Contact us now and let’s make some magic together!