Easy Tips to find Low-Competition Keywords for SEM
If you want to make sure your business’ page climbs up to the top of any search engine, then you need to have your keyword research all set out. Unfortunately, high keyword competition makes it difficult to rank for many keywords with SEO. If you know how to look deeper and tell the difference between the tricky bits and the nice ones, you can start looking for low-competition keywords to target with the right strategy. Here are some easy tips for your SEM!
Understanding Keyword Research
Keywords research is a study into target keywords to understand where the search traffic in your market is coming from and which keywords your website can target with marketing. Low-competition keywords are search queries in which fewer businesses and websites are openly competing for top organic SEO rankings. These keywords are strong candidates for an SEO strategy since they have less competition. Targeting low-competition keywords with relevant content on your website can help you achieve your organic traffic objectives while demanding less off-page strategy or media ads.
Why Keyword Research Matters
Keywords change because there are always different ways to describe the same thing, and trends constantly affect the keywords people search for online. Search engines, likewise, change; algorithms get more sophisticated in order to better interpret information and match users’ purpose. To be relevant and stay up-to-date, you must keep innovating on your content. Here are several ways of achieving the finest keywords; solid basics never fail, and classic keyword research is where you should begin. SEMRush has compiled list of tips and Marketingo has summarized it for you
Create a Keywords List
If the grass is greener on the other side, then learn how to make yours become just as green. This is why you need to reflect upon your competitor and create a keywords list you can apply to your SEM strategy. No need to go too broad; one or two competitors would suffice. Access Semrush Organic Research. Enter the domain name of your competitor and press the Search button. You will be given a list of keywords for which your competitor’s website ranks in Google’s top 100 organic search results. This way, you get to look at their performance and discover what keywords are bringing them traffic from search engines.
Keywords with a low KD (keyword difficulty) score have less competition and are ideal targets for your website. Pay close attention to the KD percent column. Then, to find low competition, long-tail keywords, combine filters for KD percent, volume, or even amount of words per phrase (for example, keywords having 4 words or more). Do this for all of your competitors’ websites, then submit the terms you like into the Keyword Manager, where you can compile a master list of up to 1000 keywords.
To identify more long-tail queries, use the Keyword Gap tool to compare terms across domains. Enter your website and up to four competitors into the input fields before clicking the compare button. To discover the best chances for your site, use the absent, weak, and untapped categories. Next, export the keywords you want from this report to the Keyword Manager, where you may combine the list with your previous exports to establish a master list.
Find Low-Competition Keywords with High-Search Volume
Increase the number of phrases on your low competition, high volume keyword list that you may have missed. To identify keywords that match phrases, Click on the Keyword Magic Tool. Enter a term from your first list of search phrases and press the Search button. You will be given a list of extended keyword phrases that include the term you searched for. Then, use the Similar filter to discover keywords that are related. This will provide phrases that are semantically similar to the query search word but do not have the same phrasing yet produce similar search results. Use the Questions filter to identify question keywords and only keyword phrases that involve who, what, where, when, why, or how will be shown. This could be a very great content idea for your web.
The better your ranks for high-volume search queries, the more visitors your website will acquire. Nonetheless, competition for the most popular terms is tough. It makes no sense to try to rank for keywords for which you have no possibility of ranking. You must find the right balance between a keyword’s search volume and its level of competitiveness. Semrush provides two major techniques of filtering to identify low competition keywords to assist you with this step: Keyword Difficulty (SEO) and Competition Level (PPC).
Keyword difficulty (from 1-100%) represents how difficult it would be to overtake your competitors’ rankings in the Google top 100 with a certain keyword. The higher the percentage, the more work it will take to surpass your competitors for certain keywords. If you are just starting out, keywords on 30-49% level of difficulty would be sufficient. Below 30% are keywords that are extremely easy to rank for, most likely due to low search volume or highly specialized search intent.
Businesses must learn how to do keyword research. To execute it well, you must be selective in your strategic planning. Finding low-competition, high-volume keywords will take time and effort. Yet, if you are smart enough to uncover a solid list of these search queries and include them throughout your website, you will have a decent chance of ranking high for these high-volume search terms. Good luck!