Digital Marketing Certification to Pursue in 2022

Written by Emma Natasha
April 28, 2022
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If you want to boost your chances of finding a job as a digital marketer, or if you want to get a promotion at your current job, earning a digital marketing certification can help. What makes it better: you do not have to worry about spending years to earn it, since such a certification is obtainable within a few months’ worth of courses. There are many digital marketing courses available online that will help you solidify your expertise and if you are confused about where to start or which one to take, here is a guide.

Factors to Consider

There are three important things you need to consider before choosing a digital marketing certification: 

  • specialization, 
  • budget, and 
  • completion time. 

Academic marketing courses usually aim to teach beginners the foundations of digital marketing. Some advanced courses are designed to expand the knowledge of someone who currently works in a marketing-related role. Digital marketing certification courses, on the other hand, may emphasize specialized tools. Some courses are required for jobs with specific business needs. Although there are some that are free, premium certifications range in price from a few hundred dollars to a few thousand dollars. To earn the certificate, you typically need two to six months to complete the courses, which is equivalent to three to eight hours of work each week. 

Here are some certification options you can consider.

Digital Marketing Institute Certification

The Digital Marketing Institute (DMI) offers three main certified courses: DMI Pro, DMI Expert, and DMI Specialist. Actually, it also has Masters in Digital Marketing, but it is a two-year program that is accredited with an M.Sc upon completion in two years, so it will not be discussed in this article.

DMI Pro can be finished in 30 hours of coursework. Students can learn about essential digital marketing disciplines such as PPC, SEO, content, video, social media, and analytics. This is ideal for job changes, business owners, and all marketing professionals looking to advance their careers. You need $1368 to enroll in this certification.

DMI Expert is designed for Senior Digital Marketing Professionals who want to learn more about Digital Strategy, Leadership, Customer Experience, eCommerce, and Strategic Planning. This one is rather lengthy, requiring around 44 weeks to complete, and is suitable for professionals looking to grow professionally. It will cost you $4109 to obtain this certification upon the completion of the whole course.

For a more specialized certification, DMI offers two DMI Specialists programs: Certified Search Marketing Specialist and Certified Digital Strategy & Planning Specialist. Both of these can be completed in 30 weeks worth of courses. The Certified Search Marketing Specialist emphasizes search marketing, bringing you through topics including SEO (Search Engine Optimization), paid search (PPC), Google Ads (Adwords), Microsoft Ads, and Analytics. The Certified Digital Strategy & Planning Specialist program, on the other hand, focuses on leadership, digital channel management, resource allocation, and strategy creation. It is aimed at experienced digital marketing professionals. Both cost $1368 upon completion.

Google Marketing Certifications: Fundamentals of Digital Marketing

Google Analytics has educators that have created a selection of courses that will turn you into an analytics expert. The best part about taking certification from Google is the fact that it is free. Google Analytics for Beginners, Advanced Google Analytics, Google Analytics for Power Users, and Getting Started With Google Analytics 360 are among the free certifications available. Your certificate will be valid for one year since earned. To retain the certificate, you must retake and pass the assessment annually.

If you want to showcase your competence in Google Ads, Google has you covered as well. This may help you to improve your skills and knowledge so that you can develop ads that would provide significant results in terms of impressions, click-throughs, and conversions. You can obtain certification in six areas: Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads, Google Ads Apps, and Google Ads Measurement.


Considering HubSpot’s services are used by many marketing agencies, its courses with certification are quite popular too. Digital marketers find this appealing since it can be immediately applied to their day-to-day activities, as long as they rely on HubSpot tools on a daily basis. There are three certifications available: HubSpot’s Inbound Certification Course, HubSpot’s Content Marketing Certification, and HubSpot’s Social Media Marketing Certification. 

The Inbound Certification Course from HubSpot is appropriate for existing inbound professionals as well as those working in marketing or sales. After watching all 15 videos, you will be able to learn the fundamentals of inbound marketing and how it can help you adopt a more human approach to your marketing efforts, as certified by HubSpot.

HubSpot’s Content Marketing certification course is high in demand for a number of reasons, the most important of which is that it is free, well-recognized, and comprehensive. The course is divided into 12 lessons, 56 videos, and 11 quizzes. It is estimated that the training will take roughly 6.5 hours to complete.

Creating a strong social media strategy will enhance all of your other inbound marketing activities while also improving brand awareness, increasing word of mouth, and attracting customers. HubSpot’s Social Media Marketing Certification is for you if you want to create an inbound social media strategy that will help you engage with customers and increase sales. The newly updated Social Media Certification will support you in controlling the discussion about your company, strengthening loyalty, and bringing in new clients and partnerships. This free online program includes 8 topics, 40 videos, and 29 exams to help you enhance your special abilities and put them to the test before getting a certificate in digital marketing.

Certification proves your competence in the industry. It also is solid proof that you are up to date on all of the current marketing trends and changes. When potential clients or employers go through your LinkedIn profile or website to learn about your talents and expertise, seeing such certificates might help you stand out even more! So, interested in taking one?

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